Junyuan Ke

PhD Candidate in Computer & Information Systems

Simon Business School

The University of Rochester


junyuan.ke AT simon.rochester.edu


I am a PhD Candidate in Computer & Information Systems at the Simon Business School of the University of Rochester. My research intersects Data Mining and Causal Inference with an emphasis on making sense of unstructured data to solve meaningful business problems. I’m especially interested consumers’ reactions to emerging technology shocks and how such reactions in turn affect businesses. Hence, I work on topics such as social media, healthcare analytics, and data privacy.


Before moving to Rochester in 2019, I was briefly a PhD student at UT Austin under the guidance of Wen Wen. Before that, I graduated from Emory University in 2018 with B.S. in Computer Science and B.A. in Economics & Mathematics. I was advised by Joyce Ho and Vilma Todri.

Journal Publication

Conference Presentations 

  • INFORMS Annual Meeting, 2022.
  • Conference on Information Systems and Technology (CIST), 2022.
  • Conference on Health IT and Analytics (CHITA), 2022. 
  • Journal of Marketing Research – Special Issue on Mitigation in Marketing, 2021. 
  • ISMS Marketing Science Conference, 2021. 


When I’m not in my office, I am try to be an avid boxer. I enjoy hiking and camping in the Finger Lakes region. I also used to play video game competitively in collegiate tournaments.

Currently reading: Thinking Fast and Slow by Daniel Kahneman.

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